Live Beyond You (LBY) is the lifestyle brand behind our social enterprise and record label, Beyond Me Entertainment. LBY is a global movement of humanitarians unifying and working collectvely to end human suffering in their local communities. Beyond Me specializes in music, media, and community. Our purpose-driven merchandising is another resources we use to fuel our mission n for change. What began in 2010 as a heartfelt project at Anderson University—where co-founders, Watson Tunez and his wife Madisyn George met, sparked an opportunity to collaborate with a group of passionate students to produce an album to support earthquake relief in Haiti. Beyond Me has evolved into a transformative ecosystem dedicated to local and global impact.

Beyond Me Entertainment: Our independent record label and media arm, producing positive, uplifting music and visual experiences that heal and inspire.

Live Beyond You (LBY) Community: Our membership hub uniting change-makers through music, media, and local action.

Beyond Me Initiative: Our 501(c)(3) non-profit organization empowering individuals to serve their local communities through humanitarian projects and grant opportunities.

We believe music is more than entertainment—it is a catalyst for social change. Through our core pillars, we motivate individuals to look beyond themselves, embrace a lifestyle of intentional service, and restore harmony in their communities.